Larry Fitzgerald

Pros: Entering an age-27 season, Larry Fitzgeraldis in his prime. He is coming off what can be considered a down year for him but would be outstanding for most wideouts (97-1,092-13). He set a career high in touchdown receptions, which also gave him three straight years of double-digit scoring production. Wide receiver Anquan Boldin was traded to the Baltimore Ravens this offseason. This is a double-edged sword: You can expect more targets for Fitz, but he loses someone that fairly often took away extra coverage. We've seen Fitzgerald post great numbers with suspect quarterback play before, so there is no guarantee his numbers will come down with Matt Leinart starting.

Cons:Larry Fitzgerald has never been much of a big-play threat. His 78-yard touchdown in 2008 being his career long, the former Pittsburgh Panther's previous long was 57 yards in 2006. He didn't snare one beyond 34 yards last season. Leinart is the new starter with the retirement of Kurt Warner. We haven't seen Fitz and Leinart develop much chemistry in the signal caller's limited playing time. We expect Arizona to become more of a running team this season to take the pressure off Leinart. Fitzgerald's yards-per-reception average dipped from 14.9 in 2008, a career high, to a career low 11.3 in '09.

Fantasy tip: The star receiver is being drafted, on average, with the 11th overall pick. He probably won't go earlier than about eighth or ninth, and if you can land him in the second round you're doing great. There are plenty of reasons that he could regress, but Fitz's upside makes him well worth taking a chance on.